The purpose behind Zesty Business Essentials

Zesty Business Essentials was created to make business simpler, smarter, and more sustainable for overwhelmed founders. After years of juggling the demands of running multiple businesses (and seeing others do the same), Heidi saw a gap – a need for experienced, practical support that goes beyond ticking admin off a list.

That’s how Zesty Business Essentials was born: not just as a service provider, but as a hands-on, values-led team that partners with business owners to ease the pressure and bring clarity back to the way they work.

Zesty Business Essentials

Small business owners spend an average of

13 hours a week

on admin and bookkeeping – time that could be invested in growing their business.

(Source: SCORE)

Zesty Business Essentials | Heidi Wruck

A bit about Heidi

From early childhood teaching to business leadership

Heidi’s journey began in London, where she worked as a mentor and advisor for early childhood centres. From there, her love of problem-solving and streamlining systems grew as she returned to New Zealand and ran her own businesses, including a rental company, managing a childcare business, and a retail shop with her husband. These experiences gave her an in-depth understanding of managing finances, leading teams, and navigating the pressures of business ownership.

Running Zesty Business Essentials is more than just a business – it’s a way to help others succeed

After years of running her own businesses and working across various industries, Heidi saw first-hand how time-consuming and draining back-office tasks can be.

This diverse experience laid the foundation for Zesty Business Essentials, where the mission is simple: to make business easier for you.

Whether you’re drowning in admin, struggling with payroll, or looking for strategic support, Zesty Business Essentials has the expertise to take the load off your shoulders.


Who we’ve worked with


Let’s work together

Ready to feel more in control of your business?

Book a free discovery call with Heidi to explore how Zesty Business Essentials can ease the admin burden, streamline your systems, and support you to grow with confidence.

We can take care of a wide range of tasks, including admin, bookkeeping, payroll, CRM setup and more. At Zesty Business Essentials, we customise our services to fit your business needs, whether it’s tidying up your books, managing ongoing admin, or creating systems to streamline your processes.

If you’re not sure what to delegate, we’ll help you figure it out during our discovery call.

Heidi and her team bring decades of experience and a proven track record of helping businesses get organised and succeed. We operate with professionalism, confidentiality, and a commitment to creating solutions that truly work for your business.

We don’t just “do tasks” – we work as a trusted partner in your business. Whether it’s bookkeeping, payroll, admin, or strategy, we customise our services to suit your specific needs. It’s about giving you back time, clarity, and peace of mind.

Zesty Business Essentials works with businesses across a variety of industries, from solo entrepreneurs to small teams. Whether you’re in retail, trades, services, or something in between, we adapt to meet your unique needs.

Book a free discovery call! This is your chance to chat about your challenges, goals, and expectations. We’ll be upfront about how we can help and will always let you know if we’re not the right fit.